Masters of Disaster: The Ten Commandments of Damage Control by Christopher Lehane & Mark Fabiani & Bill Guttentag

Author:Christopher Lehane & Mark Fabiani & Bill Guttentag [Lehane, Christopher]
Language: eng
Format: epub
Publisher: St. Martin's Press
Published: 2012-12-10T22:00:00+00:00

ELEVEN

COMMANDMENT V

HOLD YOUR HEAD HIGH

No-one said anything to me about the full monty!

—Horse, The Full Monty

THE FIFTH COMMANDMENT—HOLD YOUR HEAD HIGH

A crisis will almost inevitably involve negative information that will be highly unflattering, but don’t be so embarrassed that you do yourself even more harm by disclosing the fundamental basis of the crisis while withholding specific unflattering information. The unflattering information will inevitably become public and will take on more importance than it might otherwise warrant. Having the discipline to put out even the most embarrassing information, and then leveraging the act of putting out the unflattering information to bolster your credibility bona fides, puts you in a position to move on and re-establish trust.

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